Products with obvious advantages

HongKongPhone

Achieve PMF: Based on initial customer survey feedback and insight into the market situation of the product, Xiaobai judged that the product is in the existing market, and there are other B- in the market. Therefore, the product still does not reach PMF status. Conclusion: Xiaobai believes that the current product has not reached PMF status and does not have the conditions for growth. Next, the focus should be on investigating customer needs and benchmarking against other competing products, building and optimizing existing product capabilities, and achieving the goal of narrowing the experience gap with competing products. After a period of optimization, the product Xiaobai was responsible for reached PMF status and had the basic conditions for growth. Xiaobai started working on growth. Assess growth priorities:




Xiaobai evaluates growth priorities by answering the following four questions.  What stage is your market at? In the existing market, the focus is on retention and realization. Optimize products and services to obtain Hong Kong Phone Number more value from each user, or provide new value-added services and new usage scenarios.  Which life cycle is your product in? In the growth stage, it is necessary to continue to polish the product and introduce data analysis capabilities, focusing on indicators such as retention rate, growth rate, and user engagement. Which category does your product belong to? The product is a type with weak social attributes and strong user willingness to pay. Therefore, the focus is to optimize the payment conversion path and increase repurchase. What other special and important factors are there in the





business model? The product relies heavily on external third-party transportation capacity supply and price. There needs to be a stable and sufficient supply of transportation capacity, as well as competitive market prices. Conclusion: Xiaobai believes that the product is in the early stages of growth at this time. First, focus on retention rates and monetization paths. Secondly, we must continue to provide customers with more value-added services and support more usage scenarios. In addition, it is necessary to pay attention to the supply of three-party transportation