Emerging B2B sales trends to watch in

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Between a pandemic, the Great Resignation, and now a looming recession, sales and marketing teams have had to fight harder than ever over the past two years. Maintaining a competitive sales and marketing strategy in 2023 is going to be a challenge. Companies that know how to adapt to the latest B2B sales trends and technologies will be the big winners around this time next year. B2B sales trends that will mark 2023 Companies can no longer afford to ignore the lack of alignment between sales and marketing departments . This lapse in marketing and alignment costs more than efficiency; In fact, up to 75% of marketing leads never close on a sale. If you don't address this challenge now, your business is unlikely to continue growing. For this reason, many of the biggest B2B sales trends in 2023 will focus on aligning marketing and sales teams. This includes: Hyper-personalization It is well known that personalizing communications, especially in email drip campaigns , leads to higher engagement. As automation and artificial intelligence continue to improve, sales can more skillfully anticipate user intent based on activity, which will be key in 2023. Deep personalization goes beyond inserting someone's name into an email—it's about creating meaningful touchpoints and doing it at the right time so your SQLs don't have to search for it.

For the sales process, that means sending fact sheets or FAQs that Colombia Mobile Number List are hyper-specific to someone's unique concerns. You can achieve this by creating multiple versions for each industry that include pain points and language that resonates with your target audience. This helps convey the value of your product or service to stakeholders more effectively so you can get approval faster. Understand your customers' needs in detail before implementing this strategy. Break longer content into smaller, more personalized chunks... so your potential customers can digest them easily. Test different versions of your collateral material to see which approach resonates best. Biteable predicts that by 2023 more than 80% of global Internet traffic will be video. This means you'll have to get out of your comfort zone and experiment with new content strategies like video. Don't know where to start? We leave you a list of types of B2B marketing videos and 8 tips to generate an effective video strategy .



Evolution of thought leadership In a world oversaturated with content, people want content that is thought-provoking, attention-grabbing, and responsive to their needs. In B2B , this can be difficult to create without relying on industry jargon to communicate your message. In 2023, taking controversial stances may pay off, even if there are negative reactions. According to Semrush, 47.6% of thought leadership content generates actual leads and sales , proving that it has a considerable influence on purchasing decisions. Thought leadership is also a good way to weed out customers who don't fit your culture and values. Additionally, it lays the foundation for social selling, which builds trust and creates relationships that go beyond transactions. More often than not, they're a potential customer's first impression of how your company presents itself, so the point is to embrace your brand across all channels with a consistent voice, even when someone says something bold or controversial.