Image alt text Having your company or brand logo

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That is what your headers do. If your page does not have a banner (like a blog post, for example), then the main text in your page should be in H1. So, the main header should be in H1, then the sub-headers will be in H2, H3, and so on and so forth. You can check the headers of this article to see what I’m talking about. Lastly, check your headers for keywords. Your main goal is to still make the page as understandable and contextual as possible for the search engine and the user, so it’s good to incorporate your relevant keywords to the headers. Keyword placement and LSI Since I’m checking the homepage of a podcast website, I don’t have huge bodies of text to sift through.

But if we think of a homepage as your introduction to your users, then you need to make sure it ranks in search engines. In this case, I check for keyword placement as I check the other elements of the webpage, such as the H1, title tag, meta description, image alt text, and CY Lists body text. Keyword placement pertains to important areas where keywords should be found. As important as placement is, you also have to check for the coherence of the content of your page.




This is where Latent Semantic Indexing (LSI) comes in. Think of it this way—when writing about a certain topic, you ensure that the words and phrases you use are connected to the topic you chose, right? In my case, I don’t have to keep repeating “Leadership Stack” all over my homepage, because there are other words such as “podcast episodes” as well that will signal to the search engine (and the user) that this page is about podcast episodes on leadership. on the webpage is highly recommended as your website is usually the lead’s first engagement with your brand. It’s important to check it for alt text. on-page seo audit alt text To check, simply right-click the image, click “Inspect,” and search for the alt text in the code.