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You probably have already come across many articles and ads that explore these principles and it is good to start using them on your content too, but sparingly. Once the indiscriminate use of these triggers has been identified, the effect is simply the opposite. Therefore, use this knowledge only as a basis for your arguments, never explicitly presenting them. 10. Tell stories One of the most interesting and effective ways to attract attention and engage an audience is to tell a compelling story. This strategy is known as Storytelling and its main objective is to create a strong connection with your audience.


Stories are one of the premises of communication. Because they are deeper and more sensitive, they evoke emotions and memories, in addition to showing empathy by making people experience the information they receive. Just be careful not to overdo it. After all, a persuasive France Phone Number Data story does not require the details and nuances of a literary work. In fact, conversation with the reader and make this interaction more human, since there is nothing more human than storytelling, right? Seven Keys to Good Storytelling | Josh Campbell | TEDxMemphis 11. Ask questions that will get positive answers “In an advertising text, I’m going to throw a question here and there, but I’m often going to put it as a statement—you know, one of those statements that make readers nod their heads in agreement.


Parris Lampropoulos) When asking a question, structure it so that it is also a statement. Thus, the reader will feel that by agreeing with what you are saying, you will be reinforcing an indisputable truth. 12. Write how you speak Think carefully, if you write in a way similar to the one you speak, an interesting phenomenon happens: the text is much more natural, allows you to get closer to the reader, helps to tell stories, and even makes reading easier. Oh! Another important point is that, naturally, it doesn’t look like you are about to announce a sale, but rather that you are recommending something, like a friend yourself.