How to set up the basic settings of Xiaohongshus professional account This article summarizes aspects of reasonable settings to allow your professional account to develop rapidly Only after the basic settings are done well can the operational potential of the professional account be stimulated Notes with highquality content can attract fans and improve quality hope it helps you My friend asked me how to set up the basic settings after registering a professional account and how to operate the professional account In my opinion after registering an account you can first make the following eight basic settings and then consider topic selection and operational skills Brand Persona Professional accounts are not cold publicity machines but warm living people
As for the personality the personality operation of Weibo and We Brazil WhatsApp Number Data Chat public accounts has matured If the brand has experience in operating on this platform it can directly operate according to the original user Set up operations Regarding the selection of professional account characters it can be based on the category and brand tone For example in the snack industry most people are funny and friendly such as Panpan Laoxiangji and Mixue Bingcheng Professional products mostly have an image of an expert such as Garmins sports watches with the brand spirit to discover what culture the brand wants to convey to users through Xiaohongshu After determining the persona display it at every point of contact with the user
For example the cover title text comment area and private messages are all good opportunities to display the persona To select touch points please refer to the figure below When operating Xiaohongshu merchants should not ignore these basic settings Figure Reading panorama of Xiaohongshu user touch points Account introduction There are two ways to write a brand introduction the first one is more formal introducing the brand history awards won and how many customers it has served so as to reduce the cost of user discovery selection and trust For those who are just starting out in Xiaohongshu it is recommended to use this method
發表於 2024-3-12 17:41:05
