Even after they leave your website

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Depending on your campaign goal, each one has different advantages and works differently. Pixel-based Retargeting Pixel-based retargeting helps you display your ads to any anonymous site visitor by collecting data with the help of a pixel (JavaScript code) that is placed in on your website code. The pixel drops an anonymous browser cookie every time a visitor lands on your website. the pixel lets retargeting platforms know that your ads should be displayed to these web visitors on other websites they visit.

Specific cookies can be set up for Phone Number Data specific webpages and you can also create segmented lists based on specific user behaviours. The advantage of pixel-based retargeting is that your ads get seen by people who are aware of your business and have visited your website. With pixel-based retargeting, you can retarget visitors as soon as they leave your site. This type of retargeting is specific to a particular page on your site, and it is based on visitor behaviour. List-based Retargeting With list-based retargeting.




You can show specific ads to existing customers or website visitors with their contact information from your database. You can upload a list of existing contacts for your retargeting ads campaign on social media or retargeting platforms. The platform will then match and identify the users on their network with the same contact details and serve your ads only to them. List-based retargeting allows you the flexibility of customising your ads. Unlike pixel-based retargeting, it’s not anonymous or solely based on user behaviour. You know exactly who you are retargeting.