This satisfaction can be measured relatively

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Child with vampire teeth, glasses and hat If the content of the advertising distracts too much from the product, this is known as the “vampire effect”. This loss of attention occurs, for example, when distracting elements such as the use of sexualized subjects, humor, color, music or testimonials are used in advertising. If the stimulus that is intended to attract attention is not suitable, unimportant or not that important for the message of the product or brand, distraction is inevitable and the vampire effect sets in. Irritation is usually accompanied by the vampire effect. The effect is also known as overactivation. When using testimonials, the thoughts that the audience associates with this person are the be-all and end-all.


If that doesn't fit together, we usually just remember “this ad with” without actually Special Data having the product in mind. The extended AIDA principle: AIDA-S Since the AIDA principle did not go far enough for some marketers, it was expanded at the end of the 19th century by Elmo Lewis, an advertising strategist who died in 1948. Screenshot customer review amazon Customer reviews make “satisfaction” easy to measure in the expanded AIDA formula. One of its extensions is the “S”. It stands for “Satisfaction” According to the extension, the AIDA principle should not only urge customers to buy, but the product should also satisfy the customer after the purchase. This in turn promotes a sustainable relationship between the customer and the product and also encourages them to purchase additional items.well through customer reviews.




Criticism of the AIDA model: Is the “old principle” really still important? The model is old. Quite even. Nevertheless, in my opinion it is one of the most important principles of how advertising works in simple terms. AIDA is “functional” with push marketing strategies because the consumer's attention must first be positively aroused for products that are unknown to them, indifferent or that previously appear to be unnecessary. For the AIDA formula to work, there does not necessarily have to be a need beforehand. old gramophone The circumstances surrounding the application have changed, but the basic principle has remained the same. It is logical that the model is not designed for all eventualities, because: The AIDA principle is a fundamental principle.