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They prefer to stick to Excel files and their undocumented methodology to limit frustration in their job. Adoption is a failure The solution you invested in is not being used The expected results are not present Teams are frustrated and demotivated Everyone lost. To avoid this, General Management and Management play a key role. It is not enough to make the decision to invest to succeed in your digital transformation. You must also think about your employees through exemplary change management. the pillars of digital transformation To go further our complete article on the pillars of digital transformation.
Change management to succeed in your digital transformation The digital transformation Albania WhatsApp Number of a company is not a trivial project. Even when it is limited to marketing and sales, it disrupts the daily life of the company. Marketing is moving from organizing trade shows or creating materials to generating leads and now plays a direct role in the business development of the company. mature but more qualified incoming leads. Both services must move from a sales mission to a more benevolent mission of helping with purchasing considerations.
All this under pressure from a modern, more demanding buyer. Production, logistics, aftersales service in short, all services in contact with the customer are concerned. Managing change is therefore crucial. For it to be truly successful, you must take into account the stages of the grief curve through which your employees will go. The stages of the digitalization mourning curve As we have seen, the new strategies and tools that you will implement in your company will profoundly change the daily lives of your teams.
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