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A company blog can become an independent media where people will come for inspiration, answers to questions or useful information. All this creates additional brand value. Improvement of behavioral factors An article is another way to interact with a user, an opportunity to capture his attention and turn him into a real client. A well-designed page helps to keep the user on the site and gently lead him to a purchase or other interaction with the company.
  
Increasing the number of pages in the index In terms seo expate bd of content, the websites of small companies are inferior to the pages of well-known brands. To compete with them in search results, you need to increase the number of your own pages, but you cannot limitlessly expand the site with logical duplicates. A blog solves this problem: search engines rank its pages perfectly and show it to the user when keywords match. Updating the site Search engines are interested in sites where the content is regularly updated.



Ad again a blog comes to the rescue: articles Algorithms block pages with other people's content. Adding Expertise You can increase trust in a brand through expert articles - this is material that helps the reader understand the issue or make a choice. It takes more time to prepare an expert article, but the result is worth it. Is it possible to do without a blog on a website from an SEO point of view.