The answer is simple – what makes them different are the questions they are...

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Not necessarily the 50+ Beyonce .gifs stored away in a folder labeled “For Social Engagement”, but feel free to showcase your most creative and best-performing posts on your resume. Social Media Resume ExperienceIf you follow these resume guidelines, you’ll be set for your social media job search and interviews. Good luck!Mary ListerMEET THE AUTHORMary ListerMary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet.



When she’s not writing words for work, you can find her eating extra-cheesy pizza Benin WhatsApp Number while planning her next trip.See other posts by Mary Listert’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC.But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean.When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product. The further down the sales funnel, the better.Well, the truth is, the most successful paid search analysts don’t consider their “ideal user” to be the same in each and every campaign they manage. The best paid campaigns are those that are streamlined and targeted to specific and discrete touch-points within the conversion path – perfectly synchronized for success.







Instead of building all of your paid campaigns around your most profitable keywords, and focusing all of your time/energy trying to convert your sales qualified leads, maybe it’s time you focus your optimization efforts elsewhere.Success in 2017 is going to come from working smarter, not harder. Start building your campaigns and ad groups for early-stage buyers as well as SQLs, and learn to target the different search contexts of your individual campaigns using tools like Answer the Public.Here’s how.1. Targeting Early-Stage Queries for Early-Stage BuyersSo what is the difference between an SQL searching for “construction management software” and an early-stage buyer typing the same query into the search bar?(and the benefits they are looking for when they land on your page).