Are they increasing or decreasing? Examples of trends

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O (Opportunities) Opportunities are external factors: market events that the company does not have direct access to, but which influence its growth. Answering the following questions can create opportunities for the company: Can changing an internal process lead to growth opportunities? Furthermore, keeping an external perspective, what are the opportunities that the company can take advantage of? How can I turn my strengths into opportunities? Examples of opportunities: reducing customs duties, using technology and digitization, establishing new procedures.


T (Threats) Threats relate to external events that a company cannot British Student Phone Number List control or manage, whether economic or political in nature. To prevent a crisis within the company, answers to the following questions will be sought: What threats can harm the development of the company? What does the competition do in this situation? What threats do the company's weaknesses expose? Examples of threats: tax increase, inflation, economic crisis, legislative changes, quarantine, change of political power.




T (Trends) An additional element is the dominant trends in the industry in which the business operates. Unlike the other four components, this factor is not subjective in nature, but fact-based and should be treated as such. Furthermore, some questions to ask are: What are the current trends in the industry? What is the difference between local, national and international trends? What are consumer spending trends? Are they increasing or decreasing? Examples of trends: creating memorable experiences for consumers, promoting video content, GDPR laws, influencers and communication to LGBTQ+ communities. Characteristics of SWOT Analysis Knowing the four elements that define a company allows it to access the forces that influence a strategy, action or initiative. Owning these positive and negative elements helps companies communicate more effectively and recognize their position in the market. In the upper part of the SWOT analysis table, the internal factors are indicated, and in the lower part the external ones.