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Subsequently, the basic configuration requires… indicate the objectives of your campaign (generate traffic, maximize your conversion rate, etc.); to give a name to your campaign (this is essential to identify the one that interests you if you plan to create several); to choose the geographical area and the language in which the advertisements are broadcast; to select the currency used by Internet users to view prices; to define the budget for Microsoft Ads auctions by choosing the pace of spending (distribution over the entire day or the fastest possible use).
. Choose keywords for your Microsoft Ads campaign On Microsoft Advertising, ad campaigns consist of multiple ad groups . Each group must be assigned different keywords in order to display the corresponding ads – which involves choosing them BTB Directory in advance, based on the products or services you want to sell. With this in mind, you can draw up a list of queries relevant to your activity and your offers , focusing on generic keywords. There is also a way to make it easier for you.
Made available by Microsoft, the toolBroad Matchallows you to match keywords with queries made by Internet users this avoids spending too much time creating lists, and above all allows you to concentrate your budget on the best performing terms. For example, by selecting the phrase “best SUV,” your ad group will display in response to the queries “SUV comparison,” “best cars,” or “truck rental deal.” . Create your ads (and use extensions) As we mentioned above, it is possible to create different types of Microsoft Ads ads .
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發表於 2024-3-14 15:56:40