At least 2 Ad Groups per Campaign

PrisilaSH

A good representation of how consumers informed themselves about products and made purchasing decisions, but it does not reflect the way in which people decide to buy today, in addition to not taking into account aspects linked to repeat business, of users who enter repurchase cycles or who are now loyal. In short, what the funnel does not fully take into consideration is the decisive role of the consumer's knowledge network, whether made up of other consumers of the brand or not. The flywheel model The flywheel is a model developed by James Watt and adapted by HubSpot to explain the power a company can gain by orienting its entire organization towards developing a memorable customer experience. Let's go step by step the flywheel model was born from the concept that satisfied consumers create a positive driving force for the company , which pushes them to repeat purchases or bring new consumers closer.

The flywheel is a mechanical device that uses the conservation of angular momentum to photo editing servies store rotational energy, and this is the phenomenon that is reproduced in the model. The metaphor is easily explained by thinking of satisfied consumers as the creators of the moment and revolving energy as growth for the company. In the funnel model, the energy used to acquire a customer is dispersed at the end of the purchasing process, but in the flywheel this energy is stored , creating a circular path , which starts from the company and returns to the company itself. But how does this energy recycling work? The moment that our flywheel acquires, or more simply, the amount of energy depends.



On three factors How fast the company rotates it How much friction presents itself How large is it The speed of the flywheel increases by providing energy to the one of these three areas that has the greatest effect. The forces that create this energy are the programs and strategies that the company puts in place, such as inbound marketing plans, freemium models, frictionless shopping experiences, a customer referral program, paid advertising, or, in general, investments in improving customer service.